Data-Driven Decision Making

TI Marketing Solutions just launched TiForecast, a free tool that rejects AI hype, using 25 years of proprietary data to help marketers prove their value.

As the Organic Produce Summit marks its tenth year, the industry is looking beyond certification to embrace data analytics, flavor-first breeding, and social equity.

Acrisure’s Asero launch is more than a rebrand. It’s a strategic pivot from M&A to operational integration, using a unified tech platform to redefine specialty insurance.

A landmark report challenges the doomsday narrative around Google's AI Overviews, revealing that brands measuring true impact, not just clicks, saw revenues climb.

In a data-flooded manufacturing world, a new analytics tool aims to finally connect complex product configurations to profit, answering the elusive 'why'.

Triumph's new RFP Manager moves beyond static benchmarks, leveraging a vast network of live transaction data to give freight brokers confidence in a volatile market.

A new partnership between Questel and PioneerIP uses AI to connect patents to products, transforming dormant IP portfolios into active revenue-generating assets.

FreightWise's new BI tool gives SMB shippers data analytics once reserved for corporations, promising direct cost savings and smarter decisions.

Dynata's new self-service platform aims to democratize market research, offering businesses unprecedented speed and control over high-quality, ethical data.

Amperity's recent leadership nod from IDC highlights a critical truth: for AI to work, it needs trusted data. Here’s how this shift is redefining customer connection.

Easy Metrics' Targeted Cost to Serve (TCTS) moves beyond static spreadsheets, offering a real-time, workload-adjusted view of operational expenses.

A new partnership fuses satellite imagery with ground-truth data, offering unprecedented clarity into the chaotic, high-stakes world of data center construction.

How a services giant tamed 18,000 vendor records to slash risk and build a scalable foundation for future growth and AI-driven operations.

With a major investment from FTV Capital, Carbon Underwriting is set to scale its AI-driven Graphene platform and tackle the massive U.S. insurance market.

Hafnia's planned CEO transition from founder Mikael Skov to insider Søren Jensen signals a masterclass in stability and a deep bet on a digital, efficient future.

The Atlanta Braves and Ember Sports are betting a $13/month app can replace pricey training gear. A deep dive into the tech aiming to transform youth baseball.

Intact Insurance's appointment of Rory Meleniclis isn't just a new name on the door. It's a calculated move in an industry-wide tech arms race.

The Abu Dhabi agribusiness giant is scaling up its green ambitions with advanced data platforms. But can its tech-driven strategy navigate local controversies?

A startling analysis reveals 74% of Durham's serious crashes occur on just 10% of its streets. This data is now the backbone of a city-wide strategy to re-engineer risk.

CIOs often struggle to prove IT's worth beyond costs. A new framework offers a data-driven path to translate spending into strategic business value.