Automotive

A new European patent for 'smart' battery material isn't just tech—it's a strategic move to dominate Europe's high-stakes electrification market.

A top German automaker is testing Teradar's new terahertz sensor, a technology that promises lidar-like clarity in any weather, to solve autonomy's biggest flaw.

KAIYI Auto's new X7 Hybrid lands in Argentina, leveraging tax breaks to offer a 7-seater PHEV for less than its gas counterpart, challenging all rivals.

A new electric vehicle brand, TEWA MOTO, partners with football's Álvaro Morata. Can celebrity influence launch a full line of green machines in a crowded market?

Broad Arrow Auctions is entering the crowded Paris market in 2027. This analytical deep dive explores the strategy, risks, and high-stakes partnership.

Solidion Technology unveils a novel 'electrode-to-pack' battery design, promising to slash weight and cost for eVTOLs, AI, and space tech. But can this innovation overcome steep commercial hurdles?

iSOFT's open-source OS is now the global baseline for AUTOSAR CAPI, a landmark move signaling a new era of collaboration and Chinese tech leadership.

The Chinese used car giant reports staggering 119% retail growth, but widening losses and liquidity concerns raise questions about its aggressive superstore strategy.

A local auto expert's tire safety advice is saving lives in Virginia, but the real story is the 'edvertising' model delivering the message.

As the powersports industry faces a crippling technician shortage, Yamaha stands alone, betting on youth education to secure its future and its dealer network.

Jeep revives the Trailhawk and Overland, but the real story is a calculated move by Stellantis to reinforce its core brand identity in a shifting market.

Rack Attack and RealTruck are merging digital customization with expert in-store service, creating a new omnichannel benchmark for the auto accessories market.

Beneath resilient spending figures lies a seismic shift. Consumers are trading volume for value, forcing brands to rethink survival in an age of intention.

As Southeast Asia races to become an EV powerhouse, the real challenge lies on the factory floor. A new wave of traceable assembly tech aims to solve it.

Cincinnati's baseball team partners with Avocados From Peru in a strategic play that goes beyond the ballpark, blending experiential marketing with healthy eating.

With the competitively priced AION V SUV and a strong local partnership, GAC Group is making a calculated entry into the UK's booming electric vehicle sector, betting on high-spec models and a long-term commitment to win over British drivers.

While firms spend billions on tech, a new book argues the biggest data breaches stem from leadership gaps and process failures. Is your boardroom the real front line?

FCPT's latest acquisition seems minor, but it reveals a powerful strategy for navigating economic uncertainty by targeting essential, service-based real estate.

After 300 races, a new era of F1 oversight begins. Marelli's AI-powered data recorder, the SDR 5, promises unprecedented insights for safety and fair play.

As gas prices soar, a coordinated industry push to answer driver questions signals a new strategic front in the war for the mainstream automotive market.