TD SYNNEX Nabs AWS Partner Awards, Signals Deeper Cloud Alignment
Event summary
- TD SYNNEX received multiple 2025 Geography and Global AWS Partner Awards, including Distributor Partner of the Year in North America and Latin America.
- The company was recognized as Distributor Partner of the Year (Public Sector) in EMEA and Latin America.
- TD SYNNEX was a finalist for the AWS Distributor Partner of the Year (Global) award.
- A Strategic Collaboration Agreement (SCA) between TD SYNNEX and AWS was established earlier in 2025, focused on cloud and AI adoption in North America, Latin America, and Europe.
The big picture
The awards and SCAs underscore the increasing importance of channel partners in AWS's growth strategy, particularly as the cloud giant seeks to expand its reach into specific verticals and geographies. TD SYNNEX's recognition highlights its role as a critical enabler for AWS partners, providing essential services and support. The deepening alignment between the two companies signals a commitment to accelerating cloud adoption and AI integration across key markets.
What we're watching
- Channel Dynamics
- How TD SYNNEX's SCA with AWS impacts its relationships with other technology vendors and its overall distribution strategy warrants close observation.
- Public Sector
- The continued expansion of TD SYNNEX's Public Sector offerings, particularly in EMEA and Latin America, will be a key indicator of its ability to navigate government procurement processes and regulatory landscapes.
- SCA Execution
- Whether TD SYNNEX can effectively leverage its SCAs to drive measurable growth in targeted regions and segments will determine the long-term value of these agreements.
