Hard Rock International

Hard Rock International is a globally recognized hospitality and entertainment conglomerate, operating a diverse portfolio of businesses including Hard Rock Cafe restaurants, Hard Rock Hotels, Hard Rock Casinos, and live music venues. Headquartered in Davie, Florida, United States, the company's mission is "to spread the spirit of rock 'n' roll by creating authentic experiences that rock."

The company's offerings extend beyond its iconic cafes, encompassing a wide range of services such as luxury accommodations, gaming facilities, retail Rock Shops, and its digital gaming platform, Hard Rock Digital. Hard Rock International is renowned for its extensive collection of authentic music memorabilia, with over 88,000 pieces displayed across its global locations. Its market segments cater to a broad audience, including leisure and business travelers, casino patrons, music enthusiasts, and a growing demographic of digitally-native adults engaged through its online sports betting and iGaming offerings.

Under the leadership of Chairman Jim Allen, Hard Rock International continues a strategy of global expansion and innovation. Notable recent developments include the 2022 acquisition of The Mirage Hotel & Casino in Las Vegas, which is currently undergoing redevelopment to become a flagship Hard Rock Hotel & Casino Las Vegas, featuring a guitar-shaped tower and anticipated to open in 2027. The company is also expanding its presence with new projects like the Hard Rock Hotel & Casino Ottawa, slated for a July 2025 opening, and the Hard Rock Hotel & Casino San Juan, with construction beginning in mid-2026. Hard Rock International launched its global loyalty program, Unity by Hard Rock, in 2022, and was recognized as a 2025 US Best Managed Company Gold Standard winner.