FTZ Chooses Zilliant for High-Speed Pricing at Scale

Event summary

FTZ, Denmark’s largest automotive aftermarket supplier, selected Zilliant to modernize pricing across its business.
Zilliant outperformed competitors in a real-time benchmark, handling 70x more pricing requests under maximum throughput.
FTZ will deploy Zilliant Price Manager, Real-Time Pricing Engine, and Visual Analytics to automate pricing and governance.
The partnership aims to integrate real-time pricing into FTZ’s digital commerce operations.

The big picture

The partnership reflects a broader trend in B2B distribution where digital commerce demands faster, more governed, and explainable pricing. FTZ’s selection of Zilliant highlights the growing importance of real-time pricing performance in supporting live commercial decisions. The deal underscores the strategic shift toward automation and governance in pricing execution at scale.

What we're watching

Performance Scaling: Whether Zilliant can sustain its superior pricing performance as FTZ scales its digital operations.
B2B Digital Shift: How the integration of real-time pricing will impact FTZ’s customer experience and revenue.
Pricing Governance: The effectiveness of Zilliant’s governance tools in managing FTZ’s complex pricing logic and discount structures.