DEUTZ Taps Zilliant to Overhaul Service Pricing, Target €1B Revenue…

Event summary

DEUTZ AG has selected Zilliant to modernize pricing and opportunity management for its Service business.
The partnership aims to support DEUTZ’s 2030 targets, including €1 billion in Service revenue.
Zilliant was chosen for its SAP integration, B2B aftermarket pricing expertise, and ability to challenge pricing assumptions with data.
The first phase will focus on SAP-connected price guidance, customer opportunity signals, and regional adoption.
Andreas Schmidt, CEO of DEUTZ’s Service Division, highlighted the need for consistent pricing and timely service recommendations.

The big picture

DEUTZ’s partnership with Zilliant reflects a broader trend in industrial equipment manufacturers leveraging advanced pricing software to optimize aftermarket service revenue. As industrial markets remain demanding, DEUTZ aims to protect value and improve market-adequate pricing through data-driven decision-making. The initiative is critical for DEUTZ to achieve its ambitious 2030 targets, including €4 billion in total revenue and a 10% adjusted EBIT margin.

What we're watching

Execution Risk: Whether DEUTZ can successfully implement Zilliant’s pricing solutions across its global Service business.
Market Dynamics: How DEUTZ’s pricing discipline will impact its market share in industrial aftermarket services.
Strategic Alignment: The pace at which DEUTZ can align its pricing strategy with its 2030 revenue and margin targets.