NFL and Zebra Technologies to Showcase Next Gen Stats at Super Bowl LX Press Conference
Event summary
- Zebra Technologies will host its annual Super Bowl press conference on February 4, 2026, from 1-2 PM Pacific time.
- The event will feature experts from the NFL, NFL Network, Zebra, and Adrenaline discussing insights from Next Gen Stats (NGS) data.
- Zebra’s RFID technology captures real-time data on player and ball movement for all NFL games.
- Panelists include Troy Vincent, Sr. (NFL), Sean Lee (Adrenaline), Josh Helmrich (NFL), Cynthia Frelund (NFL Network), and Tyler Austin (Zebra).
The big picture
Zebra Technologies' partnership with the NFL highlights the growing importance of real-time data analytics in sports. The use of RFID technology to track player and ball movement is transforming how games are analyzed and broadcasted, setting a new standard for fan engagement. This collaboration also underscores the potential for similar technologies to be applied in other industries, enhancing productivity and decision-making.
What we're watching
- Data Utilization
- How the NFL and Zebra will leverage NGS data to enhance fan engagement and broadcast experiences.
- Technology Adoption
- Whether the success of NGS data in sports will drive broader adoption in other industries.
- Strategic Partnerships
- The pace at which Zebra and the NFL will expand their collaboration beyond the Super Bowl.
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