Zebra Technologies Corporation

Zebra Technologies Corporation is an American multinational technology company specializing in smart data capture systems and enterprise asset intelligence within the Automatic Identification and Data Capture (AIDC) industry. Headquartered in Lincolnshire, Illinois, Zebra's core mission is to digitize and automate workflows, enabling organizations to sense, analyze, and act on data in real time to enhance productivity and operational efficiency.

The company offers a broad portfolio of products and services, including mobile computers, barcode scanners and imagers, RFID readers, and specialty printers for barcode labeling, personal identification, and RFID tags. Zebra also provides real-time location systems (RTLS), machine vision and robotics automation solutions, tablets, and a suite of related software applications and services such as maintenance, technical support, and cloud-based workflow optimization solutions. Its solutions cater to diverse market segments, including retail and e-commerce, manufacturing, transportation and logistics, healthcare, the public sector, and banking.

Under the leadership of CEO William Burns, Zebra Technologies continues to evolve its market positioning. In 2026, the company strategically exited its robotics automation business by selling it to Skild AI, aiming to focus on integrated human-machine solutions and leverage its wearable devices with Skild AI's robotics fleets. Concurrently, Zebra made a strategic investment in Apera AI to advance industrial robot vision intelligence. The company also introduced Zebra Workcloud in 2023, an enterprise software suite, and the WS50, a wearable Android touch computer. Zebra is recognized as a global leader in enterprise mobile computing, data capture, barcode printing, and RFID devices, serving customers in over 170 countries, with a strategic focus on AI-powered solutions, RFID, and machine vision.