Yiwu Launches Global Campaign to Boost Trade and Tourism Ahead of Spring Festival — Yiwu Media Convergence Center

Event summary

Yiwu Media Convergence Center launched a global campaign 'Yiwu Red Lights Up Global Landmarks' across 20 countries and regions, showcasing Yiwu's economic vitality and cultural richness.
The campaign features outdoor screens in major global landmarks, including Times Square and Dubai's CBD Bay, broadcasting Yiwu's promotional video and invitations to the 2026 Spring Festival Gala.
Yiwu achieved top rankings in total export volume, number of market entities, and per capita disposable income among county-level cities in China.
The city's Global Digital Trade Centre officially opened, and Yiwu became the first county-level city in China to exceed 100 million cross-border e-commerce import orders in a single year.
Yiwu introduced 33 national and provincial 'first orders', 'first cases', and 'first initiatives' last year, reinforcing its role as a key player in China's reform and opening-up.

The big picture

Yiwu's global campaign is a strategic move to enhance its international profile and attract more business and tourism. The city's impressive economic performance and innovative initiatives position it as a key player in China's trade and digital economy. The campaign aligns with broader trends of digital transformation and global connectivity in the trade sector.

What we're watching

Global Reach: How the global campaign will impact Yiwu's international trade and tourism sectors.
Digital Trade Growth: Whether Yiwu can sustain its leading position in cross-border e-commerce and digital trade.
Economic Momentum: The pace at which Yiwu continues to innovate and introduce new initiatives to support domestic and international economic circulation.