William Reed Ltd.

The 50 Best brand, encompassing initiatives like The World's 50 Best Restaurants, is a global authority in gastronomy, drinks, and travel, dedicated to showcasing culinary excellence and trends worldwide. Owned and managed by William Reed, a family-owned media business, its mission is to guide gourmets, inspire travel, and highlight diverse cuisines and cultures. The parent company, William Reed, has its registered office in Crawley, UK.

The core offerings of 50 Best include annual rankings such as The World's 50 Best Restaurants, The World's 50 Best Bars, and The World's 50 Best Hotels, alongside various regional lists like Asia's 50 Best Restaurants and Latin America's 50 Best Restaurants. Beyond rankings, the brand provides digital content through "50 Best Stories," thought-leadership events like "#50BestTalks," and a global travel platform called "50 Best Discovery," which features thousands of endorsed establishments.

In recent years, 50 Best has continued to expand its global reach, launching The World's 50 Best Hotels in 2023 and regularly announcing new editions of its regional restaurant and bar lists, such as Asia's 50 Best Restaurants 2026 and North America's 50 Best Restaurants 2025. The organization also champions positive change within the hospitality sector through initiatives like "Champions of Change" and previously supported the industry during the pandemic with "50 Best for Recovery." Its rigorous voting process, involving over a thousand international experts, is independently adjudicated by Deloitte, reinforcing its position as a credible barometer of global gastronomic trends.