Wiland Taps Veteran Marketer Jacqueline Popelier as Chief Marketing and Strategy Officer
Event summary
- Wiland appoints Jacqueline Popelier as Chief Marketing and Strategy Officer, effective July 14, 2026.
- Popelier brings over 25 years of experience in digital marketing, advertising technology, and data-driven growth strategy.
- She previously served as Vice President of Product at FordDirect, leading digital marketing and analytics solutions.
- Popelier will oversee marketing, strategic growth, brand development, and demand generation at Wiland.
The big picture
Wiland's appointment of Jacqueline Popelier underscores its commitment to leveraging data-driven marketing solutions. Her extensive background in digital marketing and advertising technology aligns with Wiland's goal of expanding market awareness and accelerating the adoption of its AI-powered marketing platforms. This move comes as the industry increasingly prioritizes personalized, data-informed customer engagement strategies.
What we're watching
- Strategic Alignment
- How Popelier's integration of marketing and strategy will impact Wiland's market positioning.
- Revenue Growth
- The pace at which Wiland can accelerate sustainable revenue expansion under her leadership.
- Client Relationships
- Whether Popelier's focus on client success will deepen existing relationships and attract new clients.