Wiland, Inc.

Wiland, Inc. is a leading marketing data and predictive audience solutions company headquartered in Niwot, Colorado. Founded in 2005, with roots tracing back to 1971, the company's core mission is to empower brands and nonprofit organizations to develop and maintain robust customer and donor relationships. By leveraging innovative insights and predictive audience tools, Wiland aims to drive higher revenue, reduce advertising waste, and increase profitability for its clients.

The company specializes in transforming extensive consumer spending and intent signals into precise audiences and actionable insights through its proprietary consumer database, advanced predictive analytics, and sophisticated audience modeling. Wiland's key offerings include the MarketSignals™ platform, which features specialized products like DonorSignals, FanSignals, TravelSignals, and RetailSignals, as well as Wiland View and PersonaBuilder™. These solutions cater to a diverse range of market segments, including multichannel retail, publishing, nonprofit, political, financial services, travel, hospitality, and automotive industries.

In recent leadership changes, Mike Gingell was appointed CEO in April 2024. Wiland celebrated its 20th anniversary in 2025, marking two decades of innovation in marketing data solutions. The company continues to expand its offerings, notably launching its MarketSignals™ platform on the Snowflake AI Data Cloud in April 2025 and enhancing it with Brand and Category Signals capabilities in August 2025. Wiland is recognized for its commitment to ethical data science, privacy-first innovation, and boasts a 97% client retention rate, positioning itself as a trusted partner for data-driven marketing.