BYOMA Partners with Barry's for Pride Month Campaign
Event summary
- BYOMA and Barry's launched a month-long Pride Month partnership in June 2026, spanning studios in the U.S., Canada, and the UK.
- The collaboration includes exclusive classes, community events, product sampling, and founder-led experiences.
- BYOMA will provide complimentary Barry's class credits to its community members.
- The partnership is supported by national email campaigns, social media content, and in-studio marketing.
The big picture
This partnership underscores a broader trend in the beauty and fitness industries towards collaborative marketing efforts that emphasize inclusivity and community. Both BYOMA and Barry's are leveraging their respective strengths in skincare and high-energy workouts to create a holistic wellness experience, appealing to consumers who value both physical health and self-care.
What we're watching
- Brand Alignment
- How BYOMA and Barry's will leverage shared values of inclusivity and self-confidence to drive engagement and loyalty.
- Community Engagement
- The effectiveness of the partnership in fostering a sense of belonging and connection among members of both brands' communities.
- Marketing Impact
- The reach and resonance of the Pride Month campaign across digital and physical platforms, and its potential to attract new customers.
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