WE ARE LUXE LIMITED (BYOMA)

BYOMA is a science-backed skincare brand founded in 2022 by Marc Elrick, dedicated to enhancing skin health by focusing on barrier repair and protection. The company's mission is to provide clinically effective, dermatologist-approved skincare solutions that are both affordable and approachable, coupled with a strong emphasis on consumer education. Headquartered in Glasgow, United Kingdom, BYOMA maintains a significant corporate presence in New York, NY.

BYOMA's product line includes a range of barrier-boosting skincare essentials such as cleansers, moisturizers, serums, toners, and sunscreens. Key offerings like the Creamy Jelly Cleanser, Hydrating Milky Toner, and Phyto-Mucin Glow Serum are formulated with a proprietary Tri-Ceramide Complex designed to repair, restore, and regenerate the skin's structure and barrier function. The brand's products are known for being fragrance-free, vegan-friendly, and undergo rigorous clinical testing to ensure efficacy. BYOMA targets a broad market, including Gen Z consumers, through accessible price points and a digital-first strategy.

In a significant development, Bansk Group, a private investment firm, acquired a majority stake in BYOMA from Yellow Wood Partners on September 9, 2025, aiming to accelerate the brand's global growth and expansion. Marc Elrick continues to lead the company as CEO, and Tara Loftis was appointed Global President and Chief Brand Officer in January 2026. Recognized as one of the fastest-growing skincare brands globally, BYOMA was named on the 2026 TIME100 Companies List and reported over $770 million in sales as of May 2026, solidifying its position as a key player in the beauty industry.