Vontier Survey Reveals Shifting Consumer Expectations in Convenience Retail — Vontier Corporation

Event summary

47% of U.S. drivers want to purchase snacks, beverages, and essentials directly at fuel pumps or EV chargers.
90% of drivers spend less than ten minutes at convenience stores, with 44% spending fewer than five.
53% of drivers find free coffee or snacks make loyalty programs more appealing, especially among Millennials and Gen Z.

The big picture

Vontier's survey highlights a fundamental shift in consumer behavior, where speed and convenience are non-negotiable, but emotional rewards remain crucial for loyalty. This trend is reshaping the convenience retail industry, pushing operators to balance efficiency with personalized experiences. The findings underscore the need for seamless integration of technology across the forecourt and in-store environments to meet evolving customer expectations.

What we're watching

Operational Efficiency: How convenience store operators will adapt to the demand for faster, frictionless transactions at fuel pumps and EV chargers.
Loyalty Program Evolution: Whether small, immediate rewards can sustain long-term customer loyalty in an increasingly digital retail environment.
Technological Integration: The pace at which retailers will integrate advanced technologies to meet the dual expectations of speed and personalized experiences.