Virbac's C.E.T. AQUADENT® FR3SH® Earns VOHC Seal for Dog Dental Care
Event summary
- Virbac's C.E.T. AQUADENT® FR3SH® Dental Solution received the VOHC Seal of Acceptance for plaque and tartar control in dogs on May 21, 2026.
- The product uses FR3SH® Technology, a blend of erythritol, inulin, and pomegranate extract, to control plaque buildup.
- VOHC Seal is considered the gold standard for pet dental product efficacy by veterinary professionals.
- C.E.T. AQUADENT® FR3SH® is available through veterinary clinics and leading online retailers.
The big picture
Virbac's latest VOHC Seal reinforces its commitment to scientifically proven oral care solutions, aligning with the broader trend of increasing demand for preventive pet health products. The recognition further solidifies C.E.T.®'s leadership in the veterinary dental care market, where regulatory approvals and veterinary endorsements are critical for product differentiation and consumer trust.
What we're watching
- Market Positioning
- How Virbac will leverage this VOHC Seal to strengthen C.E.T.®'s position as the #1 veterinarian-recommended dental brand.
- Product Expansion
- Whether Virbac can replicate this success with other products in its dental care portfolio.
- Consumer Adoption
- The pace at which pet owners adopt the C.E.T. AQUADENT® FR3SH® Dental Solution as part of their at-home oral care routine.