Utz Brands Expands Protein Snacks and Non-Seed Oil Innovations at Sweets & Snacks Expo 2026
Event summary
- Utz Brands will showcase its largest portfolio yet at the 2026 Sweets & Snacks Expo, May 19–21 in Las Vegas.
- New product launches include Protein Pretzels and Protein Cheese Curls, with 8–10g and 9g of protein per serving respectively.
- Boulder Canyon introduces beef tallow kettle chips and new flavored tortilla chips, set for full retail rollout in July 2026.
- Utz is reintroducing Lemonade-flavored potato chips, with up to $40,000 in sales benefiting Alex's Lemonade Stand Foundation.
The big picture
Utz Brands is doubling down on innovation to meet evolving consumer preferences for better-for-you snacks and non-seed oil alternatives. The company’s strategic focus on protein-enriched products and bold flavor expansions aligns with broader industry trends toward health-conscious snacking. With Boulder Canyon leading the natural snack category, Utz Brands is positioning itself to capitalize on the growing demand for premium, functional snacks.
What we're watching
- Protein Snack Growth
- Whether Utz Brands can sustain momentum in the high-protein snack category amid increasing competition.
- Non-Seed Oil Demand
- The pace at which Boulder Canyon’s beef tallow kettle chips gain market traction.
- Retail Rollout Success
- How the full retail launch of Boulder Canyon’s new flavored tortilla chips impacts category sales.
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