SafeSport Bolsters Board with Compliance and Marketing Experts Ahead of LA28

Event summary

  • U.S. Center for SafeSport adds Michael Levin and Kristina Schaefer to its board, bringing expertise in compliance, ethics, and marketing.
  • Levin previously served as Chief Ethics Officer at Freddie Mac and held compliance roles at Boeing and BAE Systems.
  • Schaefer brings Olympic marketing experience from IMG and the Canadian Olympic Committee.
  • Appointments come as SafeSport prepares for strategic planning through 2028 and the LA Summer Olympics.
  • Board now includes 12 members with diverse backgrounds in finance, sports, and corporate governance.

The big picture

The appointments come as SafeSport enters its second decade, facing increased scrutiny and responsibility for athlete safety in U.S. Olympic and Paralympic sports. With the LA28 Games on the horizon, the organization is positioning itself to enhance operational excellence and safeguarding measures. The board additions reflect a strategic focus on compliance, marketing, and long-term sustainability ahead of a major international sporting event.

What we're watching

Governance Dynamics
How the new board members will influence SafeSport's strategic direction ahead of the 2028 Olympics.
Regulatory Compliance
Whether Levin's compliance expertise will strengthen SafeSport's audit and oversight functions.
Marketing Strategy
The impact of Schaefer's Olympic marketing experience on SafeSport's outreach and funding efforts.

Related topics

Sports