Trucordia

Trucordia is a privately held, leading U.S. insurance brokerage headquartered in Lindon, Utah. Founded in 1987, the company rebranded from PCF Insurance Services in October 2024, with its new name combining "trust" and "accord" to reflect its core values of integrity, harmony, and collaboration. Trucordia's mission is to deliver exceptional opportunities and experiences for its clients, partners, and employees, focusing on deep relationships and shared success.

The company provides a comprehensive suite of risk management and insurance solutions, including commercial and personal lines, life and health coverage, employee benefits, and workers' compensation. Trucordia also offers specialty risk insurance programs tailored for various industries such as agriculture, financial institutions, healthcare, manufacturing, real estate, and transportation. With a nationwide team of over 5,000 professionals, Trucordia serves individuals, small to mid-sized businesses, and diverse market segments across the United States.

Led by CEO Felix Morgan, Trucordia is recognized as a top 20 U.S. insurance brokerage, ranking #18 on Business Insurance's 2025 Top 100 Brokers and #16 on Insurance Journal's 2025 Top Property/Casualty Agencies. The company maintains an active acquisition strategy, expanding its national network and enhancing its offerings. Backed by private equity firms including HGGC, Carlyle, Blue Owl, and Crescent Capital, Trucordia achieved a valuation of $5.7 billion following a Carlyle investment in June 2025.