Taiwan Tourism Administration Expands U.S. Outreach with Multi-City…

Event summary

Taiwan Tourism Administration (TTA) launched a three-city U.S. workshop series in New York, Chicago, and Los Angeles, drawing over 70 travel industry representatives and media.
In 2025, more than 710,000 U.S. visitors traveled to Taiwan, with nearly 60% for tourism purposes, a record high.
Taiwan offers over 200 weekly direct flights to 13 major North American cities, supporting strong air connectivity.
Repeat visitors accounted for 42.25% of all visitors to Taiwan in 2025, matching pre-pandemic peak levels recorded in 2019.

The big picture

Taiwan's strategic push into the U.S. market comes at a time when international travel is rebounding post-pandemic. The focus on repeat visitors and strong air connectivity underscores Taiwan's efforts to solidify its position as a premier destination in Asia. The return to the Midwest market after a seven-year hiatus signals a broader geographic expansion strategy.

What we're watching

Market Penetration: Whether TTA's targeted campaigns for repeat visitors and MICE travelers can sustain growth in the U.S. market.
Competitive Positioning: How Taiwan's emphasis on safety, 24-hour convenience, and diverse travel experiences will differentiate it from other Asian destinations.
Regulatory Dynamics: The pace at which Taiwan can expand its air connectivity and tourism incentives to maintain its competitive edge.