Tourism Administration, Ministry of Transportation and Communications, Republic of China

The Taiwan Tourism Administration (TTA), officially known as the Tourism Administration, Ministry of Transportation and Communications (MOTC), Republic of China, is the government agency responsible for the administration, policy-making, execution, and development of domestic and international tourism in Taiwan. Headquartered in Daan, Taipei, the TTA's core mission is to promote Taiwan as a premier travel destination globally and to foster a robust and sustainable tourism industry.

The TTA's services encompass comprehensive planning and promotion of tourism development policies, drafting relevant regulations, and overseeing the development of the tourism industry. This includes the planning, construction, and management of national scenic areas, as well as the training and certification of tourism professionals. The administration also actively engages in marketing and promoting Taiwan's international and regional tourism brand image, operating numerous tourism service centers and overseas offices to support these efforts. Key initiatives highlight Taiwan's diverse natural landscapes, rich cultural heritage, and renowned gastronomic scene, with a strong emphasis on sustainable and cycling tourism.

Elevated from the Tourism Bureau on September 15, 2023, the TTA is now led by Director-General Chou Yung-Hui. The agency is committed to steering Taiwan's tourism industry towards sustainability and digitization, aiming to attract 12 million international visitors in 2024. Recent campaigns, such as "Taiwan – Waves of Wonder" and "Round-Island Fun in Taiwan," are designed to enhance global visibility and offer unique travel experiences. The TTA continues to adapt to global travel trends, promoting Taiwan as a safe and desirable destination, while also navigating complex geopolitical issues, such as maintaining a ban on China-bound group tours due to safety concerns.