Taiwan Tourism Pushes 24/7 Experiences to U.S. Travel Partners
Event summary
- Taiwan Tourism Administration concluded a three-city U.S. workshop series in Los Angeles on Sept. 18, 2026, connecting 70 Southern California travel professionals with Taiwanese tourism industry stakeholders.
- In 2025, 710,000 U.S. visitors traveled to Taiwan, with 60% for tourism purposes—a record high.
- Taiwan offers 200+ weekly round-trip flights to 13 major North American cities.
- Repeat visitors accounted for 42.25% of international arrivals in 2025, matching pre-pandemic levels.
- Beginning Oct. 10, 2026, eligible repeat travelers can join the 'Return to Taiwan, Double Your Luck' program for travel spending credits.
The big picture
Taiwan's push for 24/7 tourism experiences aligns with a broader industry trend of extending visitor stays through nightlife and off-peak activities. The focus on repeat visitors and strong air connectivity underscores Taiwan's strategic effort to position itself as a top-tier Asian destination for U.S. travelers. With 2025 visitor numbers surpassing pre-pandemic levels, the workshop series signals a concerted effort to maintain this momentum through targeted marketing and industry collaboration.
What we're watching
- Repeat Visitor Strategy
- Whether the 'Return to Taiwan, Double Your Luck' program can sustain repeat visitor growth at pre-pandemic levels.
- 24/7 Experience Adoption
- How quickly U.S. travel professionals integrate Taiwan's 'Never Sleep' concept into their offerings.
- Air Connectivity Expansion
- The pace at which Taiwan increases flight connectivity to North American cities beyond the current 13.