Thryv Promotes Patricia Rollins to VP of Marketing to Scale AI…

Event summary

Patricia Rollins promoted to VP of Marketing at Thryv, effective September 2026.
Rollins will lead global marketing efforts for Thryv Growth Platform™.
Rollins previously led performance marketing for IBM Watson and digital campaigns at Oracle CX Cloud.
Thryv serves approximately 100,000 small businesses globally.

The big picture

Thryv's promotion of Patricia Rollins to VP of Marketing underscores its strategic focus on scaling its AI-powered growth platform. As small businesses increasingly turn to AI solutions to drive growth, Thryv aims to capitalize on this trend by expanding the reach of its platform. With approximately 100,000 businesses already using Thryv's software, the company is positioning itself as a key player in the AI-driven small business services sector.

What we're watching

Market Penetration: How Thryv will leverage Rollins' experience to accelerate adoption of its AI Growth Platform among small businesses.
Competitive Positioning: Whether Thryv can differentiate itself from competitors like IBM and Oracle in the AI marketing solutions space.
Execution Risk: The pace at which Thryv can scale its marketing efforts to meet the growing demand for AI tools among small business owners.