Thryv Unveils Redesigned AI Growth Platform for SMBs

Event summary

Thryv will host a virtual demo of its new Growth Platform on August 6, 2026.
The platform aims to solve key growth challenges for small businesses: online visibility, lead identification, and marketing ROI.
Event starts at 2:00 p.m. ET and includes live Q&A.
Thryv serves approximately 100,000 businesses globally.

The big picture

Thryv's platform refresh targets a critical pain point for SMBs: proving marketing spend drives revenue. As AI tools proliferate, the company must demonstrate measurable ROI to stand out in a crowded market. The event comes amid broader industry shifts toward automation and data-driven decision-making for small businesses.

What we're watching

Product Differentiation: How Thryv's AI-native platform will compete against established CRM and marketing tools for SMBs.
Customer Adoption: The pace at which existing 100,000 users migrate to the new Growth Platform.
Revenue Impact: Whether enhanced features will drive higher retention or upsell opportunities for Thryv.