Thryv and Ooma Partner to Expand SMB Reach Through Co-Marketing…

Event summary

Thryv (Nasdaq: THRY) and Ooma (NYSE: OOMA) announced a co-marketing agreement targeting small and medium-sized service businesses across the US.
The partnership aims to cross-promote solutions, leveraging Thryv’s growth platform and Ooma’s advanced communications services.
Co-marketing initiatives, including webinars and sales incentive programs, are set to begin in Q3 2026.
Together, the companies serve hundreds of thousands of small businesses.

The big picture

The partnership between Thryv and Ooma underscores a broader trend of tech companies collaborating to enhance their offerings for small businesses. By combining Thryv’s AI-native growth platform with Ooma’s communications services, the alliance aims to create a more comprehensive solution for SMBs seeking to streamline operations and accelerate growth. The strategic move highlights the increasing importance of integrated software solutions in the competitive small business technology sector.

What we're watching

Customer Acquisition: How the co-marketing efforts will impact customer acquisition and engagement for both companies.
Market Expansion: The pace at which the partnership will drive market expansion for Thryv and Ooma’s solutions.
Execution Risk: Whether the coordinated sales and marketing initiatives will deliver measurable results by Q3 2026.