Thryv Shifts Focus to AI-Driven SaaS Growth Amid Restructuring…

Event summary

Thryv reported Q2 2026 revenue of $150.7M, down from $210.4M in Q2 2025.
SaaS revenue accounted for 76% of total revenue, with ARPU growing 12% YoY.
Company announced a restructuring plan with $20M–$25M in charges to realign cost structure.
Thryv launched the Thryv Growth Platform, an AI-native solution for small businesses.
Seasoned Net Revenue Retention stood at 90%, with 72% of SaaS revenue from quality customers.

The big picture

Thryv's strategic pivot to AI-native solutions reflects broader industry trends toward automation and data-driven decision-making for small businesses. The restructuring underscores the challenges of balancing legacy operations with innovative growth platforms, particularly in a competitive SaaS landscape. With partnerships aimed at enhancing small business success, Thryv is positioning itself as a key player in the digital transformation of local service industries.

What we're watching

Execution Risk: Whether Thryv can successfully transition to an AI-driven SaaS model while managing restructuring costs.
Market Positioning: How partnerships with Ooma and Wix will impact Thryv's competitive positioning in the small business software market.
Financial Performance: The pace at which Thryv can reaccelerate SaaS revenue growth amid declining Marketing Services revenue.