Toy Association Expands LA Market Weeks, Adds Space Amid Strong Demand
Event summary
- LA Spring Preview Market Week set for May 17-21, 2027; Fall Preview Market Weeks for September 13-24, 2027.
- The Toy Building expanding by 50,000 sq ft due to high demand, with original four floors nearly fully occupied.
- 2026 Fall Preview Market Weeks exceeded expectations, with strong business activity and new partnerships formed.
- Educational programming for 2027 to include partnerships with Circana and X Tracks Licensing Summit.
- The Toy Association reports $155.7 billion annual U.S. economic impact and $42 billion domestic toy market.
The big picture
The Toy Association's expansion of its LA Market Weeks and The Toy Building reflects the robust health of the toy industry, driven by strong in-person networking and business activity. The addition of new floors underscores the strategic importance of LA as a hub for toy manufacturers and retailers, while the association's broader events portfolio highlights its role in fostering industry collaboration and innovation. The $155.7 billion economic impact of the U.S. toy industry underscores the scale of these market dynamics.
What we're watching
- Infrastructure Growth
- Whether The Toy Association can sustain the pace of expansion at The Toy Building to meet industry demand.
- Market Momentum
- How the success of the 2026 Fall Preview Market Weeks will translate into 2027, given the high expectations set.
- Industry Collaboration
- The impact of the newly formed International Toy Board on strengthening global toy and play community connections.