Toy Fair 2026 Kicks Off in NYC, Showcasing $45.6B U.S. Toy Market

Event summary

  • The 120th Toy Fair® opens February 14–17, 2026, at NYC's Javits Center, featuring 120 years of industry innovation.
  • Event highlights include nostalgic pop culture toys, expressive collectibles, and screen-free family products.
  • The Toy Association represents an $45.6B U.S. domestic toy market with 800+ members.
  • Toy Fair is the largest toy show in the Western Hemisphere, uniting the industry's ecosystem.

The big picture

The Toy Fair 2026 underscores the toy industry's resilience and innovation, particularly in response to shifting consumer preferences toward nostalgia and screen-free play. As the largest event of its kind in the Western Hemisphere, it serves as a critical barometer for the health of the $155.7B U.S. toy industry, which continues to evolve under the guidance of The Toy Association's safety and advocacy efforts.

What we're watching

Market Trends
How the emphasis on nostalgic and screen-free toys will impact consumer demand and retail strategies.
Industry Consolidation
Whether the Toy Association's role in global toy safety standards will drive further industry collaboration.
Economic Impact
The pace at which the $45.6B U.S. toy market will grow, given the current economic outlook.