The RealReal Expands Los Angeles Footprint with Glendale Store Opening — The RealReal, Inc.

Event summary

The RealReal opens new Glendale store on October 1, 2026, expanding its Los Angeles presence.
Store offers authenticated luxury resale, personalized consignment services, and curated shopping.
Glendale location joins existing stores in Melrose, Brentwood, and Newport Beach in Southern California.
The RealReal reports record Q2 2026 GMV of $617 million, up 22% YoY.
Gen Z and Millennials now make up over half of The RealReal's customer base.

The big picture

The RealReal's Glendale store opening underscores the blurring lines between new and resale luxury, as consumers increasingly view pre-owned luxury as part of the same fashion ecosystem. The company's expansion strategy aligns with broader industry trends toward circular economies and the growing influence of Gen Z and Millennial shoppers. With record GMV and a strong Southern California retail network, The RealReal is positioning itself as a key player in the authenticated luxury resale market.

What we're watching

Market Positioning: How The RealReal's physical expansion will affect its competitive positioning against traditional luxury retailers in Los Angeles.
Consumer Behavior: Whether the growing demand for vintage and specific designer eras will sustain The RealReal's growth trajectory.
Operational Efficiency: The pace at which The RealReal can scale its authentication and consignment services to support its expanding brick-and-mortar footprint.