The RealReal, Inc.

The RealReal, Inc. is an online marketplace for authenticated, resale luxury goods, headquartered in San Francisco, California. Founded in 2011, its mission is to empower consignors and buyers to extend the life cycle of luxury goods, contributing to a more sustainable future by making luxury secondhand the new standard.

The company operates a full-service consignment model, offering a wide selection of pre-owned luxury items across categories such as women's and men's fashion, fine jewelry, watches, handbags, footwear, accessories, fine art, and homewear. The RealReal distinguishes itself through a rigorous authentication process conducted by in-house experts, including gemologists, horologists, and brand authenticators, augmented by AI and machine learning. For sellers, the platform provides convenient services like in-home pickup, drop-off appointments, and direct shipping.

As of October 2024, Rati Sahi Levesque serves as the President and CEO, leading the company's strategic direction. The RealReal continues to report financial results, with Q1 2026 showing GMV growth and improved adjusted EBITDA, and has recently launched features like "My Closet" to enhance user experience. Positioned as the world's largest online marketplace for authenticated luxury resale, the company emphasizes its commitment to the circular economy and sustainability within the fashion industry. Despite its market leadership, the company has faced scrutiny regarding counterfeit claims, which it addresses through its authentication processes.