Imagine and 7-Eleven Executives to Discuss Emotional Retail at Outlook Leadership
Event summary
- Andy House, VP of Imagine Studio, and Terri Micklin, SVP of Store Development at 7-Eleven, will co-present at Outlook Leadership 2026 on August 4.
- Session titled 'Experience, Emotion, and Engagement: The New Drivers of Convenience Retail' focuses on evolving consumer expectations in convenience retail.
- House and Micklin to discuss creating customer-centric environments that foster emotional engagement and loyalty.
The big picture
Convenience retail is shifting from transactional to experiential, with consumers demanding emotional connections beyond speed and efficiency. Imagine and 7-Eleven's collaboration highlights the industry's move toward hospitality-driven store experiences, aiming to deepen customer loyalty in a competitive landscape.
What we're watching
- Experience Innovation
- How Imagine and 7-Eleven will implement emotional engagement strategies in convenience retail.
- Competitive Differentiation
- Whether these strategies can sustain long-term brand affinity in a crowded marketplace.
- Industry Adoption
- The pace at which other convenience retailers will follow similar customer-centric approaches.
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