The Fresh Market Aims to Raise Over $155K for Feeding America in September Campaign
Event summary
- The Fresh Market partners with Feeding America for Hunger Action Month in September 2026.
- 172 stores will enable customer donations, with 90% of funds going to local food banks.
- Last year's campaign raised $155,000; this year's goal is higher.
- The Fresh Market also regularly donates unsold food to Feeding America partner food banks.
The big picture
The Fresh Market's partnership with Feeding America aligns with broader retail trends of corporate social responsibility and community-focused initiatives. As food insecurity remains a pressing issue, grocery chains are increasingly leveraging their customer base to drive impactful donations. The Fresh Market's 172-store network provides a significant platform for this campaign, with the potential to raise substantial funds for local food banks.
What we're watching
- Fundraising Momentum
- Whether The Fresh Market can exceed last year's $155,000 donation total.
- Customer Engagement
- How customer participation in the round-up initiative compares to previous years.
- Long-Term Impact
- The effectiveness of The Fresh Market's ongoing food donations in reducing local food insecurity.
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