The Fresh Market, Inc.
The Fresh Market, Inc. is an American specialty grocery retailer headquartered in Greensboro, North Carolina. Founded in 1982, the company's mission is to "Inspire People to Make Everyday Eating Extraordinary." It aims to provide an intimate and personalized shopping experience reminiscent of open European-style markets.
The Fresh Market differentiates itself through a curated selection of high-quality fresh produce, hand-trimmed meats, fresh seafood, in-store bakery items, cheeses, cured meats, and gourmet groceries. Approximately 70% of its assortment consists of fresh food, significantly higher than the average food retailer. The company also offers prepared meals and provides services like online shopping and home delivery through partners such as Instacart and DoorDash.
As of August 30, 2025, The Fresh Market became a wholly-owned subsidiary of the Chilean retail company Cencosud, which initially acquired a 67% stake in May 2022. Brian Johnson was appointed President and CEO, effective February 3, 2025. The company has been in a growth phase, opening new stores in various locations across the U.S. in late 2025 and early 2026, and recently launched an enhanced loyalty program, TFM Rewards!℠, and a redesigned mobile app on April 14, 2026.
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