Freeman Wins USA TODAY Top Workplace Honors for Third Straight Year
Event summary
- Freeman named 2026 USA TODAY Top Workplace for third consecutive year.
- Company earned all eight Top Workplaces Culture Excellence Awards.
- Freeman also received Top Workplaces Industry Award for Hospitality for second consecutive year.
- Awards based on confidential employee feedback survey by Energage.
- Janet Dell, Freeman CEO, emphasized culture as key to delivering client experiences.
The big picture
Freeman's consecutive wins highlight the growing importance of workplace culture in the competitive events and hospitality industry. As companies vie for top talent, culture-driven recognition like this can be a differentiator in attracting and retaining employees. The scale of Freeman's operations—spanning global trade shows to fan activations—makes this achievement particularly notable in a sector where employee engagement directly impacts client experiences.
What we're watching
- Culture Sustainability
- Whether Freeman can maintain this level of employee satisfaction amid industry challenges.
- Industry Leadership
- How this recognition positions Freeman against competitors in the hospitality sector.
- Talent Retention
- The pace at which Freeman's culture initiatives translate to lower turnover rates.