The Freeman Company, LLC

Freeman is a global leader in the events and brand experience industry, dedicated to "Connecting People in Meaningful Ways." Founded in 1927, the company's mission is to create unforgettable experiences that foster meaningful connections. Headquartered in Dallas, Texas, Freeman provides integrated marketing solutions for live engagements worldwide.

The company offers a comprehensive suite of full-service solutions for trade shows, conventions, corporate events, and exhibits. These services include strategic planning, creative and content development, fabrication and production, event management, audio-visual technology, and event registration. Additionally, Freeman provides exhibit sales and design, registration and analytics, shipping and logistics, and support for sponsorships and entertainment.

Under the leadership of CEO Janet Dell and Chair of the Board Carrie Freeman Parsons, Freeman continues to innovate and expand its market positioning. In 2023, the company acquired Sparks to enhance its offerings for corporate clients, and in March 2026, it launched Freeman Blue Echo, an AI-powered 3D venue visualization platform. Freeman has also been recognized as a USA TODAY Top Workplace for three consecutive years, including 2026.