Teads Extends Whale TV Partnership Globally to Boost CTV Reach — Teads Holding Co.

Event summary

Teads has expanded its partnership with Whale TV to offer global access to Whale TV’s HomeScreen and native CTV inventory through Teads Ad Manager.
The deal extends a European collaboration launched in 2024 to over 100 countries, enhancing Teads’ CTV footprint in Asia-Pacific, Latin America, the Middle East, and Africa.
Teads now provides advertisers with direct access to more than 500 million addressable TV devices globally for HomeScreen advertising.
The partnership includes access to Whale TV’s HomeScreen masthead and native display placements, with formats that expand into immersive full-screen video.
Teads has delivered over 6,000 HomeScreen campaigns since 2023, reflecting growing advertiser adoption of the format.

The big picture

Teads’ expansion with Whale TV underscores the growing importance of CTV in omnichannel advertising strategies. By consolidating inventory from multiple TV operating systems, Teads aims to simplify global CTV campaigns for advertisers, reducing the complexity of managing separate platforms. This move aligns with broader industry trends toward unified activation and data-driven advertising solutions.

What we're watching

Global Scale: How Teads will leverage this partnership to sustain its growth in emerging markets and maintain its competitive edge in the CTV space.
Advertiser Adoption: Whether advertisers will fully utilize the expanded HomeScreen inventory across the newly added regions.
Technical Integration: The pace at which Teads can integrate Whale TV’s inventory into its Ad Manager platform across more than 100 countries without operational hiccups.