Teads and LG Ad Solutions Expand CTV Partnership into New Markets

Event summary

  • Teads and LG Ad Solutions renewed their exclusive partnership in APAC and Europe, expanding into new markets including Italy, Greece, Cyprus, and additional APAC regions.
  • Advertisers will now have access to LG’s high-impact CTV formats like the HomeScreen across 19 countries.
  • Teads’ Ad Manager self-serve platform provides a unified entry point for premium CTV inventory globally.
  • Neuroscience research by MediaMento Institute found Teads’ HomeScreen ads achieved a 48% attention rate, outperforming skippable pre-roll formats.

The big picture

The expansion of this partnership underscores the growing importance of premium, high-attention CTV inventory in omnichannel advertising strategies. As brands increasingly prioritize engaged living-room audiences, Teads’ ability to combine LG’s advanced CTV technology with its own measurement tools could strengthen its position in a highly competitive market.

What we're watching

Market Penetration
Whether Teads and LG can sustain advertiser adoption of CTV HomeScreen formats in the newly expanded markets.
Technical Integration
The pace at which Teads scales advertising demand across OEM operating systems in international markets.
Competitive Dynamics
How the partnership impacts Teads’ position against competitors in the global CTV and streaming advertising market.