Taylor Morrison's CMO Wins Inaugural Industry Award for Brand…

Event summary

Stephanie McCarty, Taylor Morrison's CMO, named first-ever CMO of the Year by BUILDER and Zonda on October 13, 2026.
McCarty built a centralized in-house marketing team since joining in 2015, transforming the company's brand strategy.
Notable campaigns include the 'Killer House' sweepstakes with Liquid Death and the 'Homes Built for Real Life' platform.
Taylor Morrison's digital tools now allow home shoppers to explore, personalize, and reserve homes online.

The big picture

Taylor Morrison's recognition underscores the growing importance of brand marketing in an industry historically focused on operational efficiency. McCarty's success signals a shift toward customer-centric strategies, particularly as digital tools reshape the homebuying experience. The award also highlights the increasing influence of marketing leadership in driving growth and engagement in the homebuilding sector.

What we're watching

Brand Differentiation: How Taylor Morrison's unconventional marketing campaigns will affect its market positioning against traditional homebuilders.
Digital Adoption: The pace at which digital tools will drive customer acquisition and retention in the homebuilding sector.
Industry Recognition: Whether this award will set a new standard for marketing excellence in homebuilding, influencing peer companies.