Taylor Morrison Targets Gen Z Talent with Internship Program Amid Construction Labor Shortage — Taylor Morrison Home Corporation

Event summary

Taylor Morrison's annual internship program has converted 18% of its interns into full-time employees over the past three years, with 60% of those hired in construction roles.
The program targets junior and senior students from universities, community colleges, and trade schools across various functions including construction, land, operations, purchasing, architecture, sales, human resources, marketing, and finance.
Taylor Morrison Chairman and CEO Sheryl Palmer highlights the industry's workforce challenges, particularly skilled labor shortages, as a key driver for the internship program.
Over 40% of the construction workforce is expected to retire by 2031, with only 3% of young people interested in trades, according to reports from the Building Talent Foundation and Bring Back the Trades.

The big picture

Taylor Morrison's focus on Gen Z talent through its internship program underscores a strategic response to the critical labor shortages plaguing the homebuilding industry. With over 40% of the current construction workforce expected to retire by 2031 and a significant gap in young people entering trades, the company is positioning itself as a leader in building a sustainable talent pipeline. This initiative not only addresses immediate workforce needs but also aims to reshape the industry's appeal to younger generations.

What we're watching

Talent Pipeline Sustainability: Whether Taylor Morrison can sustain the 18% conversion rate of interns to full-time employees amid industry-wide labor shortages.
Industry Attractiveness: The pace at which the homebuilding industry can attract Gen Z talent given the current perception and retirement trends.
Program Scalability: How Taylor Morrison's internship model will scale to address broader workforce challenges in the construction sector.