Swiftly Launches AI-Powered SmartCircular to Modernize Grocery Promotions

Event summary

  • Swiftly launched SmartCircular™, an AI-powered digital circular experience for grocers, on February 2, 2026.
  • The platform converts static PDF circulars into interactive, shopper-friendly experiences that drive engagement and measurable outcomes.
  • SmartCircular™ integrates with Swiftly’s Audience Optimizer™ to link promotions to digital media activation and performance measurement.
  • Save a Lot is among the early adopters, using the platform to automate workflows and enhance shopper data retrieval.

The big picture

The grocery circular, a long-standing but static tool, is being reimagined for the digital age. As print circular distribution declines, retailers face pressure to modernize while retaining control over customer relationships. Swiftly’s SmartCircular™ positions itself as a solution that bridges traditional merchandising with AI-driven performance marketing, aligning with broader industry shifts toward data-driven retail media.

What we're watching

Adoption Pace
How quickly grocers beyond early adopters like Save a Lot will integrate SmartCircular into their marketing strategies.
Performance Impact
Whether the AI-driven personalization and measurable outcomes will drive significant incremental sales for retailers.
Competitive Response
How existing circular vendors and other retail tech providers will react to Swiftly’s AI-powered solution.

Related topics

Grocery