Swiftly Partners with MDI to Boost Digital Capabilities for Independent Grocers
Event summary
- Swiftly partners with Merchants Distributors (MDI) to enhance digital capabilities for 600+ independent grocers in the Southeast.
- Swiftly’s SmartCircular™ and Audience Optimizer™ solutions will be integrated to modernize digital circulars and shopper engagement.
- Rollout begins in early 2026 with phased deployments across websites, digital circulars, and AI-powered targeting tools.
- MDI retailers gain access to AI-driven audience optimization to improve offer deployment and drive in-store revenue.
The big picture
As consumer shopping behaviors increasingly blend digital and physical touchpoints, independent grocers must adopt omnichannel strategies to remain competitive. This partnership positions Swiftly as a key enabler for regional grocers looking to modernize their digital presence and drive in-store performance. With MDI serving over 600 independent retailers, the deal underscores the growing demand for scalable, AI-driven retail technology solutions.
What we're watching
- Digital Maturity
- How Swiftly’s integrated platform will accelerate MDI retailers’ digital transformation and close the loop on measurable sales results.
- AI Adoption
- Whether MDI retailers can effectively leverage Audience Optimizer™ to reactivate lapsed shoppers and drive incremental basket growth.
- Scalability
- The pace at which Swiftly can scale its solutions across MDI’s network of independent grocers and sustain long-term revenue growth.
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