Swiftly Expands Omnichannel Reach with Vistar Media DOOH Partnership
Event summary
- Swiftly partners with Vistar Media to integrate digital out-of-home (DOOH) advertising into its retail media platform.
- Vistar Media’s network includes 1.1 million screens across transit stations, airports, and retail locations.
- The integration allows coordinated campaigns across digital and physical touchpoints with closed-loop measurement.
- Swiftly’s Audience Optimizer™ now extends to DOOH, enabling audience targeting and campaign controls.
- The capability is live and available as of May 5, 2026.
The big picture
As retail media continues to grow, brands are seeking ways to connect with shoppers closer to the point of sale and prove that campaigns drive actual revenue. This partnership allows Swiftly to offer a more comprehensive omnichannel solution, combining digital media with Vistar Media’s extensive DOOH network. The integration of closed-loop measurement further strengthens the value proposition for advertisers, providing clear insights into the effectiveness of their campaigns.
What we're watching
- Execution Risk
- Whether Swiftly can effectively integrate DOOH into its existing retail media platform without operational disruptions.
- Market Adoption
- The pace at which retailers and CPG brands adopt this omnichannel approach to measure real-world purchases.
- Competitive Dynamics
- How this partnership positions Swiftly against larger retail media networks in attracting CPG advertisers.
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