StockX Report Shows Jordan Recovery, Supreme Resurgence, and Trading Card Surge
Event summary
- Saucony (+239%) overtakes Asics as fastest-growing sneaker brand on StockX, driven by ProGrid Omni 9 and Triumph 4 models.
- Vans' resale prices climb from $102 to $180, with average price premium rising from +12% to +69%.
- Jordan Brand shows 6% sales growth, with retro models like Jordan 5 Retro Wolf Grey leading the recovery.
- Supreme apparel sales rise 19% YoY, with average price premiums jumping from 11% to 41%.
- Trading card values surge: Pokémon prices up 34%, Disney Lorcana up 444%, and Bowman up 77% on 170% sales growth.
The big picture
StockX's latest report highlights a diversified resale market with strong performances from niche brands like Saucony and Vans, alongside the recovery of established players like Jordan. The inclusion of used products through StockX Listings signals a strategic shift toward capturing demand for vintage and archival items. The surge in trading card values underscores the growing intersection between collectibles and resale platforms.
What we're watching
- Brand Diversification
- How StockX's expansion into used and vintage products through StockX Listings will affect its market positioning.
- Category Performance
- Whether the resurgence of brands like Supreme and Jordan can be sustained amid broader market trends.
- Trading Card Growth
- The pace at which trading card values will continue to climb, given recent surges in Pokémon, Disney Lorcana, and Bowman.