StockX, Inc.

StockX is a Detroit-based online marketplace that operates as a live 'bid/ask' exchange for high-demand consumer goods, mimicking the mechanics of a stock market. Founded in 2015 by Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman, its core business is to provide a transparent and authenticated platform for buying and selling current culture items. The company's mission revolves around being a trusted global platform for consuming and trading current culture, empowering individuals to connect with their passions, and providing access to coveted items in a smart and efficient manner.

Initially focused on sneakers, StockX has significantly expanded its product categories to include streetwear, electronics such as game consoles and smartphones, collectibles like trading cards, luxury handbags, and watches. The platform's key services include a dynamic bid/ask system, real-time pricing data, and a rigorous multi-step authentication process for all items sold, ensuring buyer confidence. StockX caters to a diverse market segment, including sneaker enthusiasts, collectors, resellers, fashion-conscious consumers, and investors interested in the secondary market for these goods.

Greg Schwartz, a co-founder, assumed the role of Chief Executive Officer on January 1, 2025. In late 2025 and 2026, StockX continued to evolve its offerings, introducing 'StockX Auctions' for rare collectibles in November 2025 and launching 'StockX Listings' in June 2026 to facilitate the sale of used sneakers and vintage apparel. The company also expanded its partnership with Klarna to the US and Canada and rolled out live shopping capabilities to its web platform in September 2026. StockX positions itself as 'the stock market of things,' emphasizing trust, data-driven transparency, and global accessibility in the resale market.