Sprout Social Expands AI Agent Trellis to Bridge Social Data and Business Action
Event summary
- Sprout Social unveiled an AI-powered social intelligence platform on May 13, 2026, designed to transform real-time social data into business action.
- Trellis, Sprout’s proprietary AI agent, will be integrated across the Sprout ecosystem, including Publishing, Listening, Smart Inbox, and Reporting.
- Trellis Studio will allow organizations to build customizable AI workflows tailored to their unique goals and operational needs.
- The platform will be available to all customers in July 2026.
- Sprout’s research indicates 71% of marketing directors expect social data to surpass traditional market research by 2029.
The big picture
Sprout Social’s new AI-powered platform aims to address the growing need for real-time social data in enterprise decision-making. As traditional market research becomes less relevant, the ability to operationalize social intelligence could position Sprout as a key player in the AI-driven social media management space. The integration of Trellis across the Sprout ecosystem marks a strategic shift towards making social data a core component of business strategy.
What we're watching
- AI Integration
- How the expansion of Trellis will affect the operational efficiency of social media management across different business functions.
- Market Adoption
- Whether organizations will fully leverage Trellis Studio to build bespoke AI workflows tailored to their unique KPIs.
- Competitive Positioning
- The pace at which Sprout Social can differentiate itself from competitors by providing real-time, actionable social intelligence.
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