Sprinklr Taps Former Box and Salesforce Exec as CRO — Sprinklr, Inc.

Event summary

Thomas Addis joins Sprinklr as Chief Revenue Officer effective July 1, 2026.
Addis previously served as President and CRO at Bazaarvoice, where he nearly doubled revenue.
He also held leadership roles at Kinetica, Box, and Salesforce.
Sprinklr aims to leverage Addis's experience in scaling high-growth enterprise tech companies.

The big picture

Sprinklr's appointment of Thomas Addis as CRO underscores its focus on scaling revenue through a more aligned, execution-driven go-to-market strategy. The move comes as the company seeks to solidify its position in the Unified Customer Experience Management (Unified-CXM) space, where AI-native solutions are becoming increasingly critical for enterprises. With over 1,600 customers, including 59% of the Fortune 100, Sprinklr is betting on Addis's proven ability to drive growth through customer engagement and innovative AI approaches.

What we're watching

Execution Risk: How Addis's track record at Bazaarvoice translates to Sprinklr's AI-native platform.
Market Positioning: Whether Sprinklr can sustain its growth trajectory amid competitive pressures in the Unified-CXM space.
Strategic Alignment: The pace at which Addis integrates and aligns Sprinklr's global go-to-market model with its AI-forward approach.