Sprinklr Earns 'Exemplary' Rating in ISG's 2026 CXM Buyers Guide
Event summary
- Sprinklr named 'Exemplary Provider' in ISG's 2026 Customer Experience Management Buyers Guide.
- Recognized as a Leader in Capability, one of only three providers to earn that distinction.
- Rated above median in both product experience and customer experience dimensions.
- ISG highlights Sprinklr's AI-native platform for Unified-CXM as addressing market shift from fragmented tools to unified solutions.
The big picture
The CXM market is transitioning from fragmented, department-centric tools to unified platforms that support journey orchestration and AI-driven decision-making. Sprinklr's recognition as an Exemplary Provider underscores its position at the forefront of this shift, with over 1,600 enterprises, including 59% of the Fortune 100, relying on its platform for consistent, data-driven customer experiences.
What we're watching
- Market Consolidation
- Whether Sprinklr can sustain its leadership position as the CXM market shifts toward unified platforms.
- Execution Risk
- The pace at which Sprinklr integrates newer applications to unify siloed functions without compromising reliability.
- Competitive Dynamics
- How other providers will respond to ISG's recognition of Sprinklr's capabilities in the CXM space.