Sprinklr Secures Leader Spot in 2026 Gartner Voice of the Customer Magic Quadrant

Event summary

  • Sprinklr named a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer (VoC) Platforms.
  • Company highlights AI-native VoC capabilities that unify structured and unstructured customer feedback.
  • Sprinklr claims enterprises using its platform report gains in customer understanding and operational efficiency.
  • Platform integrates 30+ social and digital channels for comprehensive customer sentiment analysis.

The big picture

Sprinklr's recognition as a Leader in the 2026 Gartner Magic Quadrant underscores the growing importance of AI-native solutions in the Voice of the Customer space. As brands increasingly prioritize personalized and seamless customer experiences, the ability to unify and analyze diverse customer signals will be critical. With over 1,600 enterprises, including 59% of the Fortune 100, already using its platform, Sprinklr is well-positioned to capitalize on this trend.

What we're watching

AI Integration
How Sprinklr's AI-powered VoC capabilities will differentiate it from competitors in the crowded CXM space.
Market Positioning
Whether Sprinklr can sustain its leadership position as VoC platforms evolve with advancements in generative AI.
Customer Adoption
The pace at which enterprises will adopt unified VoC solutions to break down silos and improve real-time decision-making.