Sparkle Grooming Expands Tampa Bay Footprint with Five-Unit Franchise Deal

Event summary

  • Sparkle Grooming awarded five Tampa Bay franchise licenses to multi-unit operators Kendal Potesta and Scott Pace on January 29, 2026.
  • The expansion covers high-demand markets: South Tampa, St. Petersburg, Largo, Tyrone, and Brandon.
  • Potesta and Pace previously earned Developer of the Year at Chicken Salad Chick for rapid 3-unit rollout.
  • Sparkle has awarded 376 licenses across 21 states since 2024.

The big picture

This deal continues Sparkle's strategy of attracting multi-unit operators from service-driven industries, leveraging their expertise in standardized systems and rapid scaling. The Tampa Bay expansion positions Sparkle to compete with regional grooming chains by offering a membership-based, wellness-focused alternative. With 376 licenses awarded since 2024, Sparkle is rapidly consolidating the fragmented pet grooming market through franchise-led growth.

What we're watching

Execution Pace
Whether Potesta and Pace can replicate their Chicken Salad Chick rollout speed in Sparkle's more complex service model.
Market Penetration
How Sparkle's standardized systems perform against Tampa Bay's competitive grooming landscape.
Operator Migration
The pace at which QSR and hospitality operators transition to pet care franchising.