Montréal's Business Tourism Surges in 2025 Despite Fewer Events
Event summary
- Montréal hosted 477 business events in 2025, drawing over 1 million visitors and generating $438 million in economic spinoffs.
- The Palais des congrès de Montréal alone hosted 281 events, accounting for 92% of participants and 63% of economic value.
- Despite 63 fewer events than 2024, economic spinoffs increased by $43 million due to higher-value events.
- Montréal maintained its top ranking in North America for hosting international association conferences for the ninth consecutive year.
The big picture
Montréal's business tourism sector demonstrated resilience and strategic positioning in 2025, focusing on high-impact events that drive significant economic benefits. The city's ability to attract major international conferences underscores its role as a key player in the global business tourism market. This trend is likely to continue, supported by strong local partnerships and a commitment to addressing societal challenges through events.
What we're watching
- Event Quality
- Whether Montréal can sustain the shift towards higher-value, fewer events while maintaining economic growth.
- International Appeal
- How Montréal's continued international leadership in business tourism will affect its global standing.
- Local Market Balance
- The pace at which Montréal integrates deep local roots with international promotion in its business events strategy.
Related topics